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These were closely followed by websites with no site structure, no conventional URL naming or HTML code.Įnter the ‘big data’ and social media age, and digital marketing has taken on a data-driven marketing persona. Tons of drop-dead gorgeous Flash websites dominated the web, but often with zero SEO considerations. Most companies with an online presence focused more on visual communication rather than content marketing. SEO was accomplished through excessive tagging, keyword stuffing and spammy backlinks for high ranking in search engines. A wild west of sorts marketers used every tactic imaginable to push a sale. Outside of her duties at The Missouri Bar, Ballard enjoys spending time outdoors and is currently working toward her master’s degree in clinical mental health from Stephens College of Columbia.The very first digital marketing sign of life was in 1990 at the dawn of the internet.

“I feel like I get to work with a lot of different people – other staff in the office because everyone in the office could benefit from something in their office, but also all of our vendors and contractors,” she said.īallard joked that her other favorite part of the job is that “it’s like Christmas everyday” since she receives and opens packages daily.īefore joining The Missouri Bar in August 2021, Ballard was an administrative assistant for an autism clinic in Columbia.

“My job has a lot of catch-alls, so if you need something for your office or know of something that would make life better – whether that’s something really small like a new pen or something big like a whole new desk setup – I’m your person,” she said.īallard also answers the public’s calls regarding legal resources The Missouri Bar offers.ĭue to Ballard’s various tasks, she must have strong organizational and people skills. As the office manager, Raven Ballard described herself as the “catch-all” person for anything The Missouri Bar needs to continue operating smoothly.īallard handles anything that helps keep the Bar Center running efficiently – whether that be simply ordering sticky notes, sending out daily meeting reminder emails, meeting with event vendors, or coordinating large maintenance projects on the bar’s buildings.

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